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Chez Scalapp, we support SMEs and VSEs in their digital transformation with simple, powerful and tailor-made solutions. Why? Because digitalization has become essential to remain competitive in an increasingly digital world.
However, in France and other European countries and around the world, many small and medium-sized enterprises (SMEs) and very small enterprises (VSEs) encounter major difficulties in their digitalization projects. Failures are frequent, investments are poorly exploited, and tools are inadequate.
Why? Because many start without a clear strategy, without support, and without a personalized platform. Let's explore together root causes of these failures And the concrete solutions to remedy it.
Take the example of Claire, manager of an SME in the education sector in Nantes. Overwhelmed but ambitious, she decides to digitize its activity. She creates a site, subscribes to several management software, opens accounts on social networks... But a year later, the results are lacking: its teams aren't using the tools, customers aren't seeing any changes, and the costs are piling up.
Claire didn't have a Precise heading. Like many, she confused”digitalization“with”tool stacking“.
General management must manage change with a clear digital strategy, rooted in the real needs of the company.
Marc, a construction craftsman, wanted to modernise the management of his construction sites. He invested in a very complete software, but designed for big businesses. Result? His teams couldn't use it. Eventually he went back to his Excel sheets.
One custom platform, developed in no-code or low-code, allows you to create tools that are both simple and powerful, designed for your processes.
Sophie, manager of an SME in the health sector, noticed a massive rejection of her digital project. However, she thought she had done everything right: modern tools, attractive design, enthusiastic communication. But his collaborators did not feel listened to. No co-construction workshop, no dedicated training, no consideration of their field constraints.
Supporting teams through change, investing in training, defining clear resources: these are the The real keys to success.
David runs a service company in Lyon. He multiplied the digital tools : CRM, planning, online invoicing... But he never crossed the data. It is impossible for him to measure his profitability, to anticipate peaks of activity, or to effectively manage his development.
A well-designed platform allows clear monitoring of indicators, better project management, and real intelligence in decisions.
What Claire, Marc, Sophie and David had in common was the absence of a partner who understood their reality. Each business is unique. In France as elsewhere, the needs of a small business in the education sector are not those of a construction SME or a tech startup.
At Scalapp, we support businesses in The design and the development of tailor-made digital solutions. Thanks to no-code and low-code, we accelerate the implementation of efficient, simple, scalable tools that are connected to your real goals.
La SME digital transformation shouldn't be a race for the latest trendy tool. It is a strategic, human and progressive approach. To reap all the benefits, you need to know how to surround yourself, clarify your goals, involve your teams, and choose appropriate solutions.
You have a transformation project or want straighten out a project by trouble ? Let's talk about it. Scalapp is there to support you at every stage of your digital evolution.
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